Data, AI/ML & Cloud – Enhancing Customer Experience for a Bank

February 18, 2025

Read Time: 2min

Client :

A mid-sized bank in UAE struggling with poor customer engagement and high customer churn due to outdated data analytics and manual decision-making.

Problem :

  1. No AI-driven customer insights to personalize services.
  2. High loan approval delays due to manual processes.
  3. Poor fraud detection, leading to financial losses.

Solution :

Dsquare Global deployed a cloud-based AI analytics platform that leveraged machine learning for customer segmentation, automated loan approvals, and real-time fraud detection. We integrated predictive analytics with their existing CRM for personalized banking services.

40% faster loan approvals with AI automation.

25% improvement in customer retention through personalized offers.

50% reduction in fraudulent transactions with AI-driven anomaly detection.

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